Medoff Inc. works conceptually and strategically to leverage the strength and spirit of a brand through building creative marketing platforms. Medoff Inc, has the wealth of access in destination and Incentive Travel, Food & Wine, Entertainment, Sporting and Cultural events, extensive know how in event production, brand building, and concept marketing and unparalleled level of creativity in execution.

A seasoned marketing concept-builder and producer, Mara first developed production skills in film and fashion as a stylist.

In 1993, Mara moved to event marketing, creating and executing events for American Express By Invitation Only™, Schieffelin & Somerset, as well as movie premieres and product launches.

From 1995 until 1998, Mara expanded the brand of Esquire magazine in a department based on added value concept-marketing and strategic planning. At that time, Esquire's event division increased from two to over 25 events annually, helping the magazine achieve a 42% increase in advertising pages and $10 million in revenue. Currently Esquire is one of the largest event-driven publications in the Hearst family.

Medoff Inc has produced over 300 events, working closely with many brands including many titles at Hearst Magazine, Conde Nast, IBM, UBISoft, GAP, The Rockwell Group, Universal Pictures, International ANDY Awards, African Rainforest Conservancy, Berkshire Film Festival among others.